Rabbits are a familiar symbol of the Easter holiday. It is no surprise that children beg their parents for a bunny of their own. Ill-prepared to care for these unique creatures, their "owners" often quickly tire of them, flooding local humane societies and rabbit rescues with former Easter rabbits or dumping them outside to die. The Make Mine Chocolate! campaign was created to educate the public on the realities of living with a rabbit, and to discourage giving live rabbits as Easter gifts.