National Confectioners Association partners with Make Mine Chocolate!

NCA is pleased to announce a partnership with "Make Mine Chocolate!" for Easter 2007. The goal of "Make Mine Chocolate!" is to educate the public of the challenges of properly caring for rabbits and to encourage them to purchase chocolate Easter bunnies instead of live rabbits. This Easter, NCA will tout a "Battle of the Bunnies" campaign and reveal results from a nationwide survey that show Americans prefer candy bunnies to live bunnies as Easter gifts. Visit NCA's web site or the Make Mine Chocolate! web site in the upcoming weeks for more news on this exciting partnership. Contact NCA's Susan Fussell at (703) 790-5750.