We’ve all been there – you start talking about animal welfare, and some people’s eyes glaze over and their attention wanders. They’re just not interested because you’re simply another animal group and they’ve heard it all before. So while it’s very important for MMC to have the support of other animal welfare groups, it’s also equally important for us to get support and attention from groups and individuals outside the animal welfare community. It’s often these connections that give us coverage in the “outside” world – that world beyond the reaches of our individual groups. This year, we are fortunate to be supported by the Master of Trenton-Cyrus Lodge #5, F & AM (Free and Accepted Masons) near Trenton, NJ. As Master, Brian Harper is responsible for publishing an electronic newsletter, through which the MMC message will reach about 400 members. Another important partnership is with the Fanciful Fanny, an online cloth diapering business, through which the MMC message will reach an important target group: parents of young children. Our Partnership with Ladies Blend, an online specialty cosmetics company, will reach women searching for natural beauty products. And we’ll reach knitting enthusiasts through Marlena Clark’s article and link on her knitting blog. These “outsiders” represent a wide range of members and customers, who will be more likely to listen to our message if they receive it from a source they trust on other issues and interests.
These are just some of the groups and individuals sharing the MMC message outside of the usual animal welfare circles. They can share our message with those who may not think like we do – those who might consider giving (or getting) a rabbit at Easter or those who have never considered the plight of Easter rabbits or know there is a problem. We are grateful for the support of our non-traditional Partners.
We’re counting on them to reach the folks we can’t.