December 26, 2005

2006 Campaign

The new year is just around the corner and it's time for the 2006 "Make Mine Chocolate!" campaign to begin!

This year is going to be particularly special. Professional artist, Joseph Larkin, has donated a very special painting that will be raffled off on Easter Sunday. Proceeds from raffle ticket sales will go to supporting our "Make Mine Chocolate!" public relations campaign. We will be purchasing advertising space this year in several newspapers and our public service announcement will appear on cable television stations. By purchasing "Make Mine Chocolate!" raffle tickets, you will help us further spread the word that live rabbits do not make good Easter presents. You may also be the lucky person who gets to hang this lovely painting on your wall.

We have also completed a new learning module called "What will you feed your rabbit?" Rabbits have unique dietary requirements. Learn about them before you bring that darling little bunny home.

We hope that you will support this year's campaign. Please send your comments and suggestions to us.

Happy New Year!

Posted by MMC Team at 01:06 PM

April 18, 2005

What's New On The MMC Website

Your experience may be like ours. We tell everyone we know that live rabbits are not appropriate Easter gifts. Almost invariably, they are polite but sometimes you see the briefest glimmer of a grin or a smirk. Ah, come on, what's the big deal?

Yesterday, we were reminded of what the "big deal" is when a white rabbit was rescued by one of our volunteers. Read her story here.

On a more positive note, the "Make Mine Chocolate!" campaign was a huge success in its first year as a national campaign. Revisit our first year here.

Thanks to everyone for making our campaign such a success!

Posted by MMC Team at 07:44 PM