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March 24, 2008
Raffle Winner - Ruth and Dave Nunes!
Ruth and Dave Nunes from Ohio are the lucky winners of this charming painting created by professional artist, Joseph Larkin! This year's raffle was a tremendous success and we thank everyone for their participation.
Posted by Terri at 09:41 PM
March 23, 2008
Happy Easter!
Hope everybun has a very happy Easter! Thanks so much for all the things YOU do to make the world a better place for bunnies. Keep up the good work!
Posted by Terri at 01:00 PM
March 22, 2008
Heather Dean back on Louie Free
With just a couple of days until Easter Sunday, Heather Dean was anxious to go on the air with Louie B. Free to talk once again about the Make Mine Chocolate! message. Louie asked how she was doing and Heather said "I'm exhausted with Easter right around the corner!" In the brief 10 minute segment, Heather focused on the importance of researching rabbit care before you bring one into the home, paying close attention to how the entire family feels about having a rabbit. Louie B. brought up the fact that when a family decides to adopt a child, they spend months-even years-making sure its the right decision for their family. So why don't more people do the research necessary before bringing a rabbit into the home? Education is the primary goal of Make Mine Chocolate! and with partners like Louie B., we will continue to have the opportunity to talk about this important issue at Easter, and throughout the year.
Posted by Terri at 07:45 PM
March 21, 2008
MMC on the Net
Who doesn't love the internet? We here at MMC sure do, especially when it's used for good to spread the bunny love.
BunSpace Discussion Forums
Check out the the MMC discussion on BunSpace. Personally, I'm a sucker for BunSpace.
Blogging
These folks are spreading the MMC message on their own blogs. Some of them may be a little unconventional, but their thinking is right on target.
Animal Attraction
About.com's Exotic Pets blog
The Montgomery County (MD) Public Library
These are just a few of the terrific places MMC has popped up online. Word of mouth - or text - is the most powerful tool we have in spreading the word that rabbits are not disposable pets. Keep typing!
Posted by Terri at 11:16 PM
March 20, 2008
More MMC on Louie Free
Heather Dean will again be a guest on the Louie B. Free Radio show at 10:00am on Friday, March 21st. Heather and Louie will talk more about "Make Mine Chocolate!" (and don't forget the "Pet Store Whores").
Listen to Louie's show live online to WGFT 1330 in Youngstown, OH.
Posted by Terri at 11:34 PM
March 18, 2008
Local News Coverage for MMC
The "Make Mine Chocolate!" campaign was featured on NBC4 Midday today. Heather Dean had the opportunity to speak with NBC4 Anchor Anietra Hamper about the importance of educating the public about the responsibilities that come with having a rabbit, and that rabbits aren't necessarily good pets for children. Anietra really focused on the fact that rabbits make fantastic pets, but they should not be an impulse purchase at Easter. Heather talked about the fact that rabbits have just as many needs as cats and dogs, and can live 10 years or longer. Heather also made sure to mention that viewers can log on to www.makeminechocolate.org to decide whether a pet rabbit is right for them. The producers even aired a graphic with the information from our campaign flyer to emphasize things that should be considered before bringing a rabbit into one's home.
Anietra was once a bunny parent herself so she certainly appreciated our dedication to helping spread the word that live rabbits do not make good Easter gifts for children. Make Mine Chocolate! Place a chocolate rabbit or a stuffed toy in the Easter basket this year.
We certainly appreciate NBC4's continued support of the "Make Mine Chocolate!" campaign. Their support allows us to spread the MMC message to viewers all over Central Ohio.
Posted by Terri at 10:07 PM
March 17, 2008
Lucky Rabbit Feet
Patrice, a supporter in the Midwest, says a Walgreen's by her house ("steady yourself-- this is gross") was selling rabbit feet dyed green for St. Patrick's Day as a "good luck charm". Patrice, who loves to watch the rabbits in her yard, and who is also Irish, was TOTALLY grossed out by this.
So she complained.
Walgreen's corporate ("the big office") got back to her within one day after she emailed them. The manager of her local store also sent her an email saying he had never thought about it, he had even gone to the HSUS.org website as she suggested, and he took the feet off the shelf and will not reorder in the future.
So the lesson is... complaining still works.
Patrice adds:
I would like for people to know how they can do this too! The reason I sent this to the attention of MMC was to encourage people to realize how a person can get results about animal cruelty, and oudated practices.
It is SO easy to do this with the websites. Not like years ago when one had to go to the library to look up a company's address, and then call to get the name of someone to contact, and then write a letter...and then to wait to see if you got a response.
I was polite, stated my case, asked them why they were selling such an item, told them about the HSUS.org website (not everyone is aware of animal issues), and wrote that if I didn't get results--my business walks...and it would have.
I also sent the manager a thanks email.
Good job, Patrice - Thanks for speaking up for the rabbits!
Posted by Terri at 11:46 PM
March 16, 2008
Hop on Down the Bunny Trail in Knoxville!
The Young-Williams Animal Center in Knoxville, TN is planning a fun Easter event:
When: Saturday, March 22, 10:00 – 10:00 am
Where: Young-Williams Animal Center, 3201 Division Street, Knoxville, TN 37919
Visit the Animal Center for some spring fun! There will be an egg hunt (bring your own basket), rabbit education station, an opportunity to make a shelter rabbit a toy, an area for kids’ crafts, give-aways and treats, light refreshments, and adoptable animals--including rabbits! Contact Deonna Light at dlight@knoxpets.org or 865-215-6662 for more information about this fun and FREE event.
Posted by Terri at 11:05 PM
March 15, 2008
MMC on AOL's Food Section
Check out AOL's Food section on Sunday, March 16, 2008 for a feature on chocolate bunnies and where Make Mine Chocolate! will be highlighted. A big thanks to Kat Kinsman, AOL's Food editor and "proud mom to 3 glorious bunnies" adopted through the HRS Chapter in New York City.
Posted by Terri at 10:19 PM
March 13, 2008
MMC on Louie Free!
Heather Dean was proud to represent "Make Mine Chocolate!" today on the Louie B. Free Radio show this afternoon. It is exciting to speak to someone who is so passionate-and feisty-about the welfare of rabbits.
On the show, Heather discussed the importance of educating the public about what is involved with caring for a rabbit, especially this time of year with pictures of rabbits placed all over Easter cards and candy. Heather emphasized that a chocolate bunny makes a more sensible Easter gift for children.
During a commercial break, Louie B. apologized for getting so worked up about the issue of "Easter dumping." He really does speak from the heart about this issue, being the caretaker of 6 rescued rabbits himself.
We are very fortunate to have partners like Louie B. who dedicate their time to spread the message that rabbits are not disposable pets. He has generously offered to feature "Make Mine Chocolate!" again next week on his radio show so stay tuned!
Posted by Terri at 11:05 PM
March 12, 2008
A Voice for MMC
Tune in tomorrow afternoon at 4:30pm or listen live online to WGFT 1330 in Youngstown, OH.
Our own Heather Dean will resurrect her radio career to be a guest on the Louie Free Radio Show. Louie is an avid supporters of Make Mine Chocolate! Heather and Louie will chat about rabbits and the campaign, and once he gets going, he'll probably hit on the "Pet Store Whores." We count on him for that!
Check back later this week for Heather's recap of the interview!
Posted by Terri at 09:39 PM
March 11, 2008
MMC in Print
24 Carrot Coverage
Tania Fardella of MMC Partner 24 Carrot Lane has been doing double duty spreading the word about Make Mine Chocolate! Not only is her business supporting us, but Tania wrote a fantastic article about Make Mine Chocolate! for the Alameda Sun, a local newspaper in the San Francisco bay area.
Associated Press Coverage
Linda Lombardi, writer for the Associated Press, interviewed Mary Cotter, vice-president and education/outreach director of the House Rabbit Society, and Karalee Curry, Chapter Manager of the Columbus House Rabbit Society which runs the MMC campaign. Her article, which includes several facts about living with house rabbits, has been picked up by newspapers around the country. From Lubbock, TX to Waltham, MA and Ventura County, CA to York, PA and Tampa, FL, readers are being educated about the tragic fate of Easter bunnies. The article was even published in Canada ! It also included links to HRS and MMC, and photos of spoiled house rabbits. Well done!!
Posted by Terri at 01:32 AM
March 10, 2008
The Search is ON
Be sure to use Goodsearch on Wednesday, March 12, 2008.
“Make Mine Chocolate!” will be the Charity of the Day.
Search the web and support MMC at the same time.
Posted by Terri at 01:00 AM
March 09, 2008
MMC in the UK
Our supporters in Great Britain will be happy to know that the Make Mine Chocolate! signature pins are now available without having to pay for international shipping! The Hay Experts, one of our UK Partners, is carrying the pins on their website. Proceeds from sales of the pins will go to a local rabbit rescue.
Posted by Terri at 09:11 PM