Campaign Matters

  • A Voice for MMC

    Tune in tomorrow afternoon at 4:30pm or listen live online to WGFT 1330 in Youngstown, OH.

    Our own Heather Dean will resurrect her radio career to be a guest on the Louie Free Radio Show. Louie is an avid supporters of Make Mine Chocolate! Heather and Louie will chat about rabbits and the campaign, and once he gets going, he'll probably hit on the "Pet Store Whores." We count on him for that!

    Check back later this week for Heather's recap of the interview!

  • MMC in Print

    24 Carrot Coverage

    Tania Fardella of MMC Partner 24 Carrot Lane has been doing double duty spreading the word about Make Mine Chocolate! Not only is her business supporting us, but Tania wrote a fantastic article about Make Mine Chocolate! for the Alameda Sun, a local newspaper in the San Francisco bay area.

    Associated Press Coverage

    Linda Lombardi, writer for the Associated Press, interviewed Mary Cotter, vice-president and education/outreach director of the House Rabbit Society, and Karalee Curry, Chapter Manager of the Columbus House Rabbit Society which runs the MMC campaign. Her article, which includes several facts about living with house rabbits, has been picked up by newspapers around the country. From Lubbock, TX to Waltham, MA and Ventura County, CA to York, PA and Tampa, FL, readers are being educated about the tragic fate of Easter bunnies. The article was even published in Canada ! It also included links to HRS and MMC, and photos of spoiled house rabbits. Well done!!

  • The Search is ON

    Be sure to use Goodsearch on Wednesday, March 12, 2008.

    “Make Mine Chocolate!” will be the Charity of the Day.

    Search the web and support MMC at the same time.

  • 2008 Make Mine Chocolate! - Off and Running!

    The 2008 "Make Mine Chocolate!" Campaign is already off to a fantastic start! To date, more than 3,000 signature pins and 800 original magnets help spread the "Make Mine Chocolate!" message worldwide, in addition to 800 original t-shirts and sweatshirts, and nearly 500 buttons, mugs, magnets, bumper stickers, shirts and bags from our Cafepress shop! Here are a few of the exciting things for this year's campaign:

    • We are currently hard at work on an activity book that will help children learn about rabbit personality and care. When complete, it will be available for download from our website.
    • Let's get MMC on Oprah!
    First, Visit Oprah's suggestion page and ask her to feature the Make Mine Chocolate campaign.

    The website:

    The message: Copy and paste the following message into the comment section.

    Please feature the Columbus House Rabbit Society's "Make Mine Chocolate!" campaign. Easter is right around the corner, and thousands of rabbits die each year when kids lose interest in them. This campaign educates the public about responsible rabbit care and encourages giving candy or toy bunnies instead of live animals at Easter. Visit for more information.

    Then, encourage friends and family to do the same by placing the following in the signature portion of your outgoing e-mails.


    Click below to tell Oprah you want her to feature the Columbus House Rabbit Society's Make Mine Chocolate campaign. Easter is right around the corner, and thousands of rabbits die each year when kids lose interest in them.

    • Buy your raffle tickets! Joseph Larkin has again provided an original painting to be raffled for $1 per ticket. Visit our website to view "Across the Universe," his latest beautiful and cosmic creation.
    • Order a delicious, gourmet chocolate bunny from Cindy's Chocolate Boutique. Cindy is an active volunteer and a gourmet chocolatier. She is generously donating HALF of the proceeds from each chocolate bunny to the MMC campaign!
    • "Make Mine Chocolate!" will be the Charity of the Day at Goodsearch on March 12, 2008. Use Goodsearch for all your internet searches and support MMC at the same time. Visit
    • Visit to see all of our terrific merchandise.
    As always, we have informational materials here. You'll find a variety of print materials, including the Compassionate Photography letter template and poster, and a Public Service Announcement for download and distribution to your local media outlets.

    Don't forget to renew your Partnership for 2008. Please visit to determine which Partnership option best suits you, and contact us at to let us know which option you are fulfilling. In order for your logo and link to continue to appear on this page, you must maintain your status as a current partner. Our success depends on you!

    Thank you for your continued support of the "Make Mine Chocolate!" campaign.
  • H(o)ppy Easter!

    Happy Easter!

    Preston is a former Easter bunny who is currently in foster care. He is the reason for what we do.

    For all the rabbits you've helped this year, we thank you.

  • Veterinary Support for MMC

    We all know how important having good vet care is for our companion rabbits. The public often looks to the veterinary community for advice and what kind of pets to add to their families and what the specific needs of those animals might be. So vets can make some of our best allies when it comes to discouraging someone from getting a rabbit who might not be prepared for the level of care and attention they require.

    Recently, some of our own local Central Ohio veterinarians have Partnered with MMC to share our message. In north Columbus, Ohio, The Animal Hospital of Polaris recently began a patient newsletter and included information about Make Mine Chocolate! in addition to linking to our website.

    Also in Central Ohio, Dr. Lani Herrli of the Norton Road Veterinary Hospital took foster bunny Preston to her boys' grade school to teach them that rabbits are not for Easter gifts. She also took buttons from our CafePress store as well as our signature chocolate ceramic pins to give to all the kids.

    Sabrina’s House~~Rabbit Rescue of North Carolina attended an event at the College of Veterinary Medicine at NC State University on March 31. By featuring the MMC flyers, they were able to generate “quite a bit of conversation” as well as “many ‘thumb's up’ from our guests.”

    Dr. Tony Kremer will be appearing on ABC and FOX channels in Chicago this week to discuss rabbits as Easter gifts. He plans to present the anchors with our signature pins! This is a great way to raise awareness of the campaign and to educate the public.

    MMC supporter Lois Veeder arranged for Philadelphia-area Avian and Exotic specialist Dr. Len Donato to appear on NBC-10 consumer news last Friday with his bunny. Dr. Donato will also be interviewed on KYW tomorrow morning. It’s fantastic to have the support of the veterinary community, and we are very grateful for their participation!

  • Use Goodsearch to help MMC!

    The Make Mine Chocolate! campaign is the Charity of the Day on Goodsearch! Use Goodsearch for all your internet searches and designate the Columbus House Rabbit Society as your charity. It's an easy way to contribute without hurting your wallet! Proceeds raised help fund our foster program, educational campaigns and, of course, Make Mine Chocolate!

  • 1 Week Left - the countdown is ON!

    Only one week left to purchase raffle tickets for this beautiful original painting entitled "Mr. Brooks in the Garden" by Joseph Larkin. Tickets are priced at $1.00 each.

    Joseph is an extremely talented professional artist who kindly donated his time and skill to create this amazing work of art.

    For your chance to win, visit our raffle page!

  • No More Homeless Pets & Make Mine Chocolate!

    Make Mine Chocolate! will be the topic of discussion on Best Friend's No More Homeless Pets Forum March 26th - 30th. Our very own Terri Cook will be the guest "speaker"! Have you ever wondered what happens to those cute rabbits sold around Easter? Tune in.

    If you would like to sign up for Best Friend's No More Homeless Pets Forum, please visit:

  • Campaign Updates from Our Partners

    As always, our Partners are finding clever ways to share the “Make Mine Chocolate!” message. From the west coast to the east coast, in Canada and across the Atlantic in the UK, groups and individuals are telling their neighbors that rabbits are not disposable pets! Here are just some of the creative things our Partners are doing:

    On the airwaves! Alabama EARS was on the Chris and Dee Dee show on Star 99.1 FM in Huntsville, AL (the top-rated radio station in Huntsville). They were invited to be on the show after they delivered a press release with a huge basket of chocolate Easter bunnies! They also made a new friend in Lisa Mason of the New 106.9 The Eagle, Birmingham’s Classic Hits Station, when she met them at the Cottontails Craft Show. She has been promoting MMC on her station’s website.

    Alabama EARS offers this advice to other groups: radio stations really seem to like being bribed with chocolate bunnies and MMC pins!!

    In Wichita, KS, Bunny TNT (Training, Nurturing, and Therapy) will appear on a very popular morning radio show on B-98 FM in a live interview before Easter.

    Columbus HRS president, Karalee Curry, will be making her annual appearance on the Louie Free Radio Show, which broadcasts from Youngstown, Ohio. Retailers hop to it! Rabbit Central is again including a flyer in with every order they send out! Cats & Rabbits & More is pasting our postcard to the outside of every shipping carton – that way even the UPS drivers will get the message that rabbits are not disposable pets!

    MMC in print! MMC received extensive coverage in the current edition of Kind News, a publication of The National Association for Humane and Environmental Education (NAHEE), which serves as the youth education affiliate of The Humane Society of the United States (HSUS). And MMC’s Terri Cook recently answered interview questions for The Times of Northwest Indiana for an upcoming article. Other publications covering the campaign include The Wichita Eagle newspaper (Wichita, KS), who interviewed Bunny TNT, and The Journal News of Westchester, NY published a Letter to the Editor, written using the MMC template.

    E-zine coverage! MMC is receiving coverage throughout the online community. A short article appeared on the Deviant Art website in early January. Freelance writer Terra Walters will be publishing an article in the coming weeks, and the April issue of Catalyst magazine will feature an article by Sunny Branson covering the MMC campaign.

    High School MMC Fundraiser! The ambitious students of the Richardson (TX) High School CARE (Concern for Animal Reform and Education) group are holding a fundraiser to increase awareness of what happens to Easter bunnies around Easter time. The money they raise will be donated to Make Mine Chocolate! to allow us to continue our important work.

    Adopt a rabbit! One of the most clever ideas we’ve heard this year came from All Creatures Rescue & Sanctuary in North Carolina. They’ve created Plush Bunny Adoption Kits, with each stuffed bunny coming with a care guide, the HRS coloring book, an "adoption contract" with simple-to-understand bullet points of responsibilities towards real bunnies, and a pretend "pen" for the bunny to live in, which the child can decorate. Each toy bunny is named after a real rescued rabbit and comes with a printout of his/her picture and real-life story.