This weekend, the San Diego HRS chapter is hosting an educational event where they plan to pass out MMC flyers. They have been a fantastic Partner! But their real spark of genius this time was to dream up MMC "badges" for the kids (aka round sticky labels) with a ribbon at the bottom! They've also arranged for photos with the "Easter bunny" - a person in a bunny suit! Now that's the kind of Easter bunny we're talking about!
Bunny TNT was featured on the Brett & Tracy Morning Show on B98-FM in Wichita, KS last Monday. The family-oriented Brett & Tracy show is the top rated morning show in the city. Bunny TNT representatives Michael and Joyce shared the limelight with bunnies Sky and Marshmallow – be sure to check out their photos (on the right side of the page, scroll down). The also treated their hosts to MMC pins and chocolate bunnies from Cocoa Dolce Artisan Chocolates!
Then, in a surprise gesture, B98-FM presented Bunny TNT with the "Make A Difference Monday" Award for bringing the Make Mine Chocolate campaign to Wichita! Congratulations on a great campaign and a terrific achievement!
Columbus HRS member Emilie Davis has been working with the Talawanda School Board in Oxford, OH to share the MMC message with students. She has arranged to have a “Make Mine Chocolate!” flier sent home with every child in the school district. “That's a lot of families that will get the word that rabbits don't make good Easter presents,” Emilie said. We say, “Good job, Emilie!”
Representatives from Alabama EARS and sanctuary bunny, Morgan, were on Star 99.1 FM on a program called The Tennessean Journal on Sunday, March 25th. They said that even though the listeners couldn’t see or hear Morgan, she certainly gave a nice focus to the show.
Ruth Fledermaus says, “It was a pre-recorded show with announcer Mark Hunter, and he really made us sound great.” We know it’s because they are! Of course it doesn’t hurt that they took a big chocolate bunny basket with them!
Having the support of Cocoa Dolce will bring increased attention to the campaign, as it is “one of the hottest must-do's in the area.” The shop offers coffees and gelatos, but their chocolates are considered a true luxury. At Easter, some of their chocolate rabbits retail for $35, but we’ve heard they are worth every indulgent cent.
Bunny TNT will also be on the radio today to talk about their Make Mine Chocolate! campaign, including their partnerships with the local Humane Society and Cocoa Dolce.
Ladies Blend, our natural bath and beauty Partner, has created a special product just for kids at Easter. They've also made a special page and added information about the Make Mine Chocolate mission and website, including links. These chocolate and vanilla scented bath salts are another option for parents, family and friends who are contemplating giving a rabbit to a child as an Easter gift. Ladies Blend is offering these wonderful natural products at an exceptional price for Easter. They also remind parents that "quality time teaching your children about natural bath goodies along with kindness and respect for animals is time well spent." We agree!
Rabbit Central is a corporate sponsor of the Make Mine Chocolate! campaign and has come up with a great way to support MMC this year. 5% of every order using the MMC coupon code will be donated to our campaign, now through April 8th. I guess you know what that means....SHOP!
Make Mine Chocolate! will be the topic of discussion on Best Friend's No More Homeless Pets Forum March 26th - 30th. Our very own Terri Cook will be the guest "speaker"! Have you ever wondered what happens to those cute rabbits sold around Easter? Tune in.
If you would like to sign up for Best Friend's No More Homeless Pets Forum, please visit: http://www.bestfriends.org/nomorehomelesspets/
We’ve all been there – you start talking about animal welfare, and some people’s eyes glaze over and their attention wanders. They’re just not interested because you’re simply another animal group and they’ve heard it all before. So while it’s very important for MMC to have the support of other animal welfare groups, it’s also equally important for us to get support and attention from groups and individuals outside the animal welfare community. It’s often these connections that give us coverage in the “outside” world – that world beyond the reaches of our individual groups. This year, we are fortunate to be supported by the Master of Trenton-Cyrus Lodge #5, F & AM (Free and Accepted Masons) near Trenton, NJ. As Master, Brian Harper is responsible for publishing an electronic newsletter, through which the MMC message will reach about 400 members. Another important partnership is with the Fanciful Fanny, an online cloth diapering business, through which the MMC message will reach an important target group: parents of young children. Our Partnership with Ladies Blend, an online specialty cosmetics company, will reach women searching for natural beauty products. And we’ll reach knitting enthusiasts through Marlena Clark’s article and link on her knitting blog. These “outsiders” represent a wide range of members and customers, who will be more likely to listen to our message if they receive it from a source they trust on other issues and interests.
These are just some of the groups and individuals sharing the MMC message outside of the usual animal welfare circles. They can share our message with those who may not think like we do – those who might consider giving (or getting) a rabbit at Easter or those who have never considered the plight of Easter rabbits or know there is a problem. We are grateful for the support of our non-traditional Partners.
We’re counting on them to reach the folks we can’t.